Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory …

It is not entirely true though. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground …