Understanding SERPs

To find relevant articles to link to, go to Google and search your site for relevant articles. Fortunately, it's easy to detect and correct-take a look in Google WMT under Search Appearance > HTML Improvements and you can generate a list of duplicate content instances. For a fun family day out …

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How to diagnose reporting related issues

Rather than implementing new pages or new copy that you think will make Google happy, make changes that you think will make your users happy. Pay-Per-Click ads return test results extremely fast, and you come to acquaint what works and what doesn?t work. A simple search on Bing for …

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The latest trends in white hat SEO

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. You're working with a frontend web development team, but they are all mostly working on making the product …

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