With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing …

Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and …