You may be asked about SERPs in your marketing interview

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. Don't try to improve your website's reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that …

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Propagation of relevance using headings

Despite the fact that Hummingbird is prevalent and topic-based optimization is a viable strategy, keywords are still very much a relevant (and some would argue, necessary) part of a modern SEO campaign. In this article, we will explain to you what is evergreen content, how it can benefit and help …

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This story about comment spam will haunt you forever

See this page for more information on titles and the description snippet. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out …

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