How you will benefit from citations

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Make a list of evergreen topics, and then …

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Go long-tail and forget dynamic pages

The goal is to choose keywords within your advertising budget that can still get you plenty of clicks. Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Many people will simply 404 the page that the link is pointing to. Have you seen …

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The professional approach to nofollow links

You will want to update all possible business listings (often referred to as citations) that are relevant to your business with your correct address and a summary of what services you provide. Community hijacking involves finding online communities that are made up of your target market, or people that can …

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