Crawlers ensure the legitimacy of this data, so if you stop crawlers from being able to do their job, you run the risk of having your pages left out of this massive store of information. Give your users a voice by offering up customer reviews on various pages of your …

Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Does searching for SEO Expert make your eyes light up when …

It works like a database from where Google pulls up your information. It takes some time and extra effort to find and actively participate in forums related to your industry, but odds are your competitor aren't investing the time. Try adding your company to a Free UK Business Directory - it …

A sensible approach here can be to look at what questions your customers have and use that to flesh out your content. Even the New York Times notes the growing use of you, yours, my, and ours as Madison Avenue follows the trend toward customization and personalization. Any outdoor area …

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Make a list of evergreen topics, and then …

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. It?s also worth keeping your URLs relatively short, as there?s a correlation between short URLs and rankings: More than half of the web …

When delivered effectively, the experience creates a strong emotional bond between the consumer and the brand. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. To ensure consistently high quality, business owners and digital marketers need to adopt a …

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. You probably entered a phrase or question in a search engine. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …