You may be asked about SERPs in your marketing interview

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. Don't try to improve your website's reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that …

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Take care when dealing with SEO

Crawlers ensure the legitimacy of this data, so if you stop crawlers from being able to do their job, you run the risk of having your pages left out of this massive store of information. Give your users a voice by offering up customer reviews on various pages of your …

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Understanding SERPs

To find relevant articles to link to, go to Google and search your site for relevant articles. Fortunately, it's easy to detect and correct-take a look in Google WMT under Search Appearance > HTML Improvements and you can generate a list of duplicate content instances. For a fun family day out …

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How to diagnose reporting related issues

Rather than implementing new pages or new copy that you think will make Google happy, make changes that you think will make your users happy. Pay-Per-Click ads return test results extremely fast, and you come to acquaint what works and what doesn?t work. A simple search on Bing for …

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Clarification about blogs

Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. Does searching for SEO Expert make your eyes light up when …

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Boost site speed and utilise trust rank

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Many web pages prohibit access to online users if cookies are disabled. If you want a simpler, more flexible …

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Having fun with stickiness

Typically, two elements stand out-customer evaluations of the brand and the brand's standing relative to the competition. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Getting your organisation listed in a Free UK Business Directory can …

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Give a thought to analytics when outlining your web strategy

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Don't forget about keywords

But if you work with a link building agency, you'll be able to tap into their already-experienced network of content writers, and their already-established network of publisher relationships. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on …

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Propagation of relevance using headings

Despite the fact that Hummingbird is prevalent and topic-based optimization is a viable strategy, keywords are still very much a relevant (and some would argue, necessary) part of a modern SEO campaign. In this article, we will explain to you what is evergreen content, how it can benefit and help …

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Check your website's loading speed

Consumer product manufacturers spend more on trade promotions directed toward retailers. Figure 3-1 illustrates the current governance model for gTLDs and ccTLDs. The expensive price of a real artisan silk scarf is due to the amount of expert craftsmanship that goes into creating each product. The Assessment for Schools authority …

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This story about comment spam will haunt you forever

See this page for more information on titles and the description snippet. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out …

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Discover the connection between user experience plugins

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers …

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Is the use of temporary page speed judged to be good practice?

These conversations can guide you in the right direction when it comes to seldom-written, highly-valued content opportunities. Does the content provide substantial value when compared to other pages in search results? Search is facing yet another revolution, and this one has everything to do with the individual. As I walked …

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How you will benefit from citations

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Make a list of evergreen topics, and then …

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Layout, formatting and keyword stuffing combine to make great SEO

When someone is searching for something in particular and they visit your web site, they're visiting for a reason. Geodemographic segmentation identifies potential customers by combining demographic information, geographic Some market segments are identified based on a company's sales volume or number of employees. With responsive design, the only thing …

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Go long-tail and forget dynamic pages

The goal is to choose keywords within your advertising budget that can still get you plenty of clicks. Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Many people will simply 404 the page that the link is pointing to. Have you seen …

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Invest in inbound links

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. No high quality …

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Don't forget blogs

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Search drives an incredible amount of both online and offline economic activity. An effective database-driven communication program relies on customer profiles …

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Repurpose old social media

Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory …

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The latest trends in white hat SEO

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. You're working with a frontend web development team, but they are all mostly working on making the product …

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Maybe offsite SEO will be a thing of the past

It is not entirely true though. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground …

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