Go long-tail and forget dynamic pages

The goal is to choose keywords within your advertising budget that can still get you plenty of clicks. Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Many people will simply 404 the page that the link is pointing to. Have you seen …

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Invest in inbound links

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. No high quality …

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Don't forget blogs

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Search drives an incredible amount of both online and offline economic activity. An effective database-driven communication program relies on customer profiles …

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Repurpose old social media

Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory …

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The latest trends in white hat SEO

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. You're working with a frontend web development team, but they are all mostly working on making the product …

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Maybe offsite SEO will be a thing of the past

It is not entirely true though. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground …

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Is this the end of analysis as we know it?

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors …

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Answered - your burning questions about web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing …

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The professional approach to nofollow links

You will want to update all possible business listings (often referred to as citations) that are relevant to your business with your correct address and a summary of what services you provide. Community hijacking involves finding online communities that are made up of your target market, or people that can …

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Can user generated content really make a difference?

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. You probably entered a phrase or question in a search engine. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

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Don't forget about Google algorithms

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

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Identify What's Working and What Isn't with regards to LSI

SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. The content and physical piece of the puzzle …

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Learn to do googlebot crawlers like a pro

Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could …

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One element of your strategy should look at cloaking

Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and …

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Useful tips from experts in widgets

But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Google wants to …

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