How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

But if you work with a link building agency, you'll be able to tap into their already-experienced network of content writers, and their already-established network of publisher relationships. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on …

Despite the fact that Hummingbird is prevalent and topic-based optimization is a viable strategy, keywords are still very much a relevant (and some would argue, necessary) part of a modern SEO campaign. In this article, we will explain to you what is evergreen content, how it can benefit and help …

Consumer product manufacturers spend more on trade promotions directed toward retailers. Figure 3-1 illustrates the current governance model for gTLDs and ccTLDs. The expensive price of a real artisan silk scarf is due to the amount of expert craftsmanship that goes into creating each product. The Assessment for Schools authority …

It works like a database from where Google pulls up your information. It takes some time and extra effort to find and actively participate in forums related to your industry, but odds are your competitor aren't investing the time. Try adding your company to a Free UK Business Directory - it …

See this page for more information on titles and the description snippet. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out …

A sensible approach here can be to look at what questions your customers have and use that to flesh out your content. Even the New York Times notes the growing use of you, yours, my, and ours as Madison Avenue follows the trend toward customization and personalization. Any outdoor area …

Then, make sure your link points back to a relevant page-and not the same one over and over. Is your content unique? Any outdoor area would be made more child friendly with playground equipment such as these. Using Business Visor in your page structure can have a big impact on …

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. I asked where I could find SEO specialist but no-one could tell …

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers …

Too many websites are cluttered with the same generic stock photos. You might already know that there?s no way to discern in Google Search Console which queries came in via voice search and which were typed, but were you aware that some data from voice search isn?t captured …

These conversations can guide you in the right direction when it comes to seldom-written, highly-valued content opportunities. Does the content provide substantial value when compared to other pages in search results? Search is facing yet another revolution, and this one has everything to do with the individual. As I walked …

The world of SEO is large, and you may struggle with figuring out which area to work in. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. You can offer them the ability to give …

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Make a list of evergreen topics, and then …

When someone is searching for something in particular and they visit your web site, they're visiting for a reason. Geodemographic segmentation identifies potential customers by combining demographic information, geographic Some market segments are identified based on a company's sales volume or number of employees. With responsive design, the only thing …

The goal is to choose keywords within your advertising budget that can still get you plenty of clicks. Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Many people will simply 404 the page that the link is pointing to. Have you seen …

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. It?s also worth keeping your URLs relatively short, as there?s a correlation between short URLs and rankings: More than half of the web …

When delivered effectively, the experience creates a strong emotional bond between the consumer and the brand. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. To ensure consistently high quality, business owners and digital marketers need to adopt a …

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. No high quality …

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Search drives an incredible amount of both online and offline economic activity. An effective database-driven communication program relies on customer profiles …

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one is planning their monthly budget around it. A communications plan might emphasize a specific communications objective. They want to be active participants with brands, not just passive customers …

Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory …

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. You're working with a frontend web development team, but they are all mostly working on making the product …

It is not entirely true though. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground …

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors …

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing …

You will want to update all possible business listings (often referred to as citations) that are relevant to your business with your correct address and a summary of what services you provide. Community hijacking involves finding online communities that are made up of your target market, or people that can …

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. You probably entered a phrase or question in a search engine. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Competitive research is where you have the opportunity to tighten things up. Search engines see millions of …

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. The content and physical piece of the puzzle …

Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could …

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be …

Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and …

But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Google wants to …